Dee Ocleppo

Product Branding, UX, Design, Development, Integration, Management

Luxury E-Commerce

Started by Dee Hilfiger, Dee Ocleppo offers super-lux handbags. Dee and Tommy Hilfiger approached BOSS32 to translate this super-lux feel to a digital realm.

We created a powerful website by blending the aesthetics of the world of Dee Ocleppo with a powerful e-commerce engine robust enough to handle the expanding business. The site features direct integrations with the fulfillment warehouse and handles transactions and distribution in real-time.


Launched in 2012, The Dee Ocleppo brand was founded on the concept of versatile luxury. Building upon Dee's global lifestyle and aesthetic, the brand's DNA is rooted in travel, modern sensibility and transitional luxury. 

versatile luxury

Dee’s handbags feature the versatility of having interchangeable covers. To reinforce this unique offering BOSS32 created strong visuals and produced stop-motion animations and integrated interactive rotating views of the bags.

Brought To Life

BOSS32 created an interactive monograming tool where customers can preview their bag with a hand-painted, personalized monogram.
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